Stanford LEAD Online Business Program

Lead with confidence in a world transformed by AI, innovation, and constant change with Stanford LEAD. Unlock your leadership potential in this immersive, year-long online program that has empowered ambitious professionals for more than a decade.

Apply By August 5, 2026

Start Date September 9, 2026

: $19,200 | (4 quarterly installments of $4,800)$19,200 | (4 quarterly installments of $4,800)

Format
Online
Commitment
1 year | 5-10 hours/week
8
Course Load
8 Courses
Price
$19,200 | (4 quarterly installments of $4,800)$19,200 | (4 quarterly installments of $4,800)

Transformative, experiential learning designed for real-world impact

Stanford LEAD is the flagship online business program from Stanford GSB designed for mid- to senior-level professionals seeking to expand their leadership capabilities, strengthen strategic thinking, and increase their impact in a rapidly changing business environment. For many participants, LEAD becomes a meaningful career inflection point — helping them move beyond functional expertise into broader, more confident leadership — and can help you do the same.

Flexible, Year-Long Online Experience
LEAD allows participants to develop new leadership and business capabilities while continuing to grow in their current roles and careers.

Stanford GSB Faculty-Led Learning
Courses are taught by faculty who also teach in Stanford’s MBA program, bringing world-class teaching directly into the online classroom.

Practical, Applied Learning
Participants engage with frameworks, tools, and concepts that can be immediately applied to real-world challenges.

Personalized Feedback and Coaching
Ongoing feedback, guidance, and support throughout the program help participants deepen learning and accelerate individual growth.

Highly Interactive Online Learning Environment
Live sessions, discussions, collaboration, and peer engagement create a dynamic and connected learning environment.

Lifelong Global Peer Network
Participants join a lifelong community of accomplished professionals from diverse industries, functions, and geographies around the world.

Continued Engagement with Stanford
Throughout the program and after completion, participants are invited to attend select Stanford and Stanford GSB speaker events that provide ongoing opportunities to engage with new ideas, leading thinkers, and timely business topics.

Key Benefits

  • Build Strategic Business Acumen
    Strengthen your ability to make informed decisions through a deeper understanding of finance, critical thinking, and the forces shaping organizations and markets.
  • Enhance Leadership Effectiveness
    Develop the self-awareness, communication skills, and leadership capabilities needed to inspire teams, influence stakeholders, and drive results.
  • Drive Innovation and Change
    Navigate AI, innovation, and disruption more effectively using frameworks that help you evaluate opportunities, adapt to change, and lead in uncertain environments.
  • Create Organizational Impact
    Apply practical tools, concepts, and insights directly to business and leadership challenges while strengthening your ability to lead transformation and change.
  • Build Global Perspective and Connection
    Expand your perspective through collaboration with a diverse cohort of accomplished professionals and cultivate relationships that extend far beyond the program.
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Who Should Attend?

LEAD is designed for mid- to senior-career professionals preparing for broader leadership responsibility and looking to strengthen their ability to lead across teams, functions, and evolving business environments. Participants often include:

  • Managers leading teams through transformation and organizational change
  • Functional experts transitioning into broader business leadership roles
  • Professionals navigating AI and technological change in today’s business landscape
  • Entrepreneurs and operators strengthening strategic and leadership capabilities
  • Global professionals seeking to learn from Stanford GSB faculty and connect with a diverse global network while continuing to work full time
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What sets Stanford LEAD apart?

A Year of Learning

Experience a flexible blend of independent and collaborative work, live sessions with faculty and peers, and personalized 1:1 feedback that empowers you to apply what you learn throughout the year.

A Journey of Discovery

Discover who you are as a leader by building a customized curriculum that begins with two foundation courses and one leadership core course, followed by five electives mapped to your personal and professional goals.

A Lifetime of Community

Join a global network of thousands of LEADers who get together for exclusive speaker sessions and special events long after the program ends, keeping you connected to a diverse group of changemakers.

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Learning in Action

I have improved my communication skills and I am able to drive more energy and engagement towards my stakeholders. The different frameworks taught in the course gave me a broader understanding, and they have a powerful effect and fast results. The program has boosted my self-confidence.

Carlos Rodriguez Iriarte

Procurement Director

EV Box

LEAD has provided me with tools to be more effective and structured in problem solving, driving change in complex organizations, innovation, and leadership.

Teresa Clarke

Chief People Officer

McDermott Will & Emery

I’ve expanded my capacity within my organization to contribute and ask more compelling questions beyond the primary responsibilities of my role to support other divisions of the business in terms of strategic recommendations, opportunities for support, and a greater focus on evidence based decision making.

Ronnie Contractor

Principal Software Engineering Manager

Microsoft

How Participants Rank Stanford LEAD

95%

The LEAD program is worth the investment.

95%

As a result of LEAD, I am more effective at work.

92%

LEAD has contributed to my professional success.

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We Offer Payment Options

Our goal is to provide you with the flexibility you need to fund your enrollment in LEAD by offering two payment options.

1. Quarterly Installment Plan: Take advantage of our flexible payment plan and pay the tuition fee in four quarterly installments of $4,800. The first installment will be due before the start of the program, and the three remaining installments will be due before the start of each quarter of enrollment.

2. Pay in Full: Pay the entire tuition fee of $19,200 upfront with a convenient one-time payment option.

While LEAD is designed to be completed in four quarters, spanning one year, the program duration can be extended up to 24 months. This provides you with the flexibility to pay your tuition fees across a span of 2-3 calendar years, which may be helpful in maximizing your employer’s tuition benefits or assisting with personal finance planning.

Meet the Faculty

This program is developed by Peter DeMarzo, and taught by a team of tenured, strategically focused, cross-disciplinary faculty who are experts in their fields. You will learn from a subset of the faculty represented here, based on the electives you choose as part of your curriculum. They will bring cutting-edge research, thought leadership, and experiential learning to your program experience.

Peter DeMarzo

The John G. McDonald Professor of Finance

Director, Stanford LEAD Online Business Program

Jennifer Aaker

The General Atlantic Professor

William Barnett

The Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations

Steven Callander

The Herbert Hoover Professor of Public and Private Management and Professor of Political Economy

Francis Flynn

The Paul E. Holden Professor of Organizational Behavior

Brian Lowery

The Walter Kenneth Kilpatrick Professor of Organizational Behavior

Haim Mendelson

The Kleiner Perkins Caufield & Byers Professor of Electronic Business and Commerce, and Management

Margaret Neale

The Adams Distinguished Professor of Management, Emerita

Jeffrey Pfeffer

The Thomas D. Dee II Professor of Organizational Behavior

Paul Pfleiderer

The C.O.G. Miller Distinguished Professor of Finance

Hayagreeva Rao

The Atholl McBean Professor of Organizational Behavior and Human Resources

Baba Shiv

The Sanwa Bank, Limited, Professor of Marketing

Jesper Sørensen

The Robert A. and Elizabeth R. Jeffe Professor, and Professor of Organizational Behavior

Zakary Tormala

The Laurence W. Lane Professor of Behavioral Science and Marketing

S. Christian Wheeler

The StrataCom Professor of Management and Professor of Marketing

Stefanos Zenios

The Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information & Technology

Take Your Next Step: Start Your Application Today

Become a more effective leader and grow in your career with a Professional Certificate from Stanford GSB and 24 Continuing Education Units. There is no application fee and no GMAT/GRE requirements.

In addition to a general online application form, the process requires the completion of two components:

Essay

Write a statement describing an area where you’d like to make an impact.

Online Video Interview

Record one-minute responses to two questions related to your motivations for pursuing the program.

Apply Now

Applications due August 5, 2026
LEAD begins September 9, 2026

Still Not Sure?

Get in touch with our learning advisors today to determine if LEAD is the right fit for you and your goals.