Lead a more customer-focused and competitive organization.
With an ever-expanding mandate, today’s CMOs need to own the customer experience, think strategically, and communicate with purpose. This one-week program will offer you innovation, marketing strategy, and leadership skills to help you reach the C-suite and thrive. You’ll experience cutting-edge empirical research, innovative Silicon Valley thinking, and proven Stanford GSB strategic frameworks. All designed to help you maximize satisfaction for your customers and profit for your company.
Key Benefits
Develop the marketing strategy frameworks, innovative approaches, and visionary leadership required in the C-suite.
Develop strategic marketing management frameworks that drive your company’s growth and empower a customer-centric culture.
Understand how customer psychology and storytelling can influence and advance your marketing and communications efforts.
Learn how data analytics can uncover customer insights and shape strategy.
Enhance communication and leadership skills to get buy-in at the C-suite level and across the organization.
Immerse yourself in Silicon Valley innovation, companies, and ideas.
Immediately apply new insights and frameworks to real-world marketing challenges.
Build a strong network of peers with whom you can share ideas and experiences.
Emerging and experienced CMOs who are motivated to lead and ignite change in their organizations — from any industry and country
Senior-level marketing leaders with at least eight years of management experience — from any size or stage company — looking for a marketing executive program
I was blown away by the faculty. They were so committed and dedicated to the program. You could tell from their enthusiasm how excited they were to be there. They were happy to come earlier, stay late, and talk to people one-on-one.
Melinda Joseph
CMO
Sterling Trade Tech
Meet the Faculty Leadership
This program is developed by Jonathan Levav and Baba Shiv, and taught by a team of tenured, strategically focused, cross-disciplinary faculty who are experts in their fields. Together, they bring cutting-edge research, thought leadership, and experiential learning to your program experience.
Jonathan Levav
The King Philanthropies Professor of Marketing
Co-Director, The Emerging CMO: Strategic Marketing Leadership
Baba Shiv
The Sanwa Bank, Limited, Professor of Marketing
Co-Director, The Emerging CMO: Strategic Marketing Leadership
Earn Your Certificate
Upon successful completion of The Emerging CMO: Strategic Marketing Leadership, you will be awarded a Certificate of Completion in recognition of your achievement and the investment you have made in your education and professional development.
