Culture as a Competitive Advantage

Transform your organizational culture into a powerful, strategic advantage using proven insights and frameworks.

Apply By June 25, 2027

Start Date August 8, 2027

Engaged Stanford GSB students participating in an interactive classroom session during an executive education program.

: $10,000$10,000

Format
In-Person
Duration
Three Days
Starts on
August 8, 2027
Price
$10,000$10,000

Transform culture into a strategic driver of organizational success.

As AI, markets, and hybrid work continues to transform how organizations function, understanding the role that culture plays in driving performance has become more important than ever. As a senior leader, you may recognize that culture can be a key accelerator or hindrance to growth and success, but it is often less clear how to best manage culture to align it with your strategy.

Culture as a Competitive Advantage empowers you with the insights, skills, and frameworks needed to transform your organizational culture. You will diagnose your current culture, uncover key problems and challenges, and then build and manage a culture that is not only resilient, but provides an undeniable competitive edge for your organization.

A group of people sitting in a Stanford GSB classroom looking engaged in the class.

Key Benefits

  • Identify where culture is strengthening execution and where it may be creating barriers to performance.
  • Explore evolving dynamics affecting culture management such as the rise of AI and hybrid work environments.
  • Diagnose gaps in your current culture using the Complete the Organizational Culture Profile (OCP)
  • Align incentives, leadership behaviors, and systems with your strategic priorities
  • Learn proven frameworks and methodologies for designing your organization’s culture.
  • Discover how to apply a wide array of managerial techniques and levers to develop, manage, and change your organization’s culture.
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Exterior view of the Knight Management Center at Stanford GSB, showcasing the modern campus architecture on a sunny day.

Who Should Attend?

  • Senior-level executives who are in a position to manage and strengthen culture to support their organizational strategy
  • Senior managers and entrepreneurs with at least 10 years of management experience
  • Potential titles include, but are not limited to: C-suite level, executive VP, managing director, senior director, senior HR professionals
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Meet the Faculty Leadership

This program is developed by Charles O’Reilly and Glenn Carroll, and taught by a team of tenured, strategically focused, cross-disciplinary faculty who are experts in their fields. Together, they bring cutting-edge research, thought leadership, and experiential learning to your program experience.

Glenn Carroll

The Adams Distinguished Professor of Management

Co-Director, Culture as a Competitive Advantage

Charles O’Reilly

The Frank E. Buck Professor of Management

Co-Director, Culture as a Competitive Advantage

Earn Your Certificate

Upon successful completion of Culture as a Competitive Advantage, you will be awarded a Certificate of Completion in recognition of your achievement and the investment you have made in your education and professional development.

Applications due June 25, 2027

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Still Not Sure?

Get in touch with our learning advisors today or continue exploring available programs.