Format
Online
Amplify Your Persuasive Impact
Register today for same-day access. Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Explore the science of effective persuasion
Develop insight-based strategies that leverage the science of persuasion, and learn how to exert positive influence in any environment – in your organization, in a sales pitch, in the marketplace, or even at home.
Key Benefits
This on-demand online course will empower you to identify and practice evidence-based persuasion strategies
- Become an agent for positive change
- Create active engagement among your audience
- Build trust and credibility to achieve impactful results
Who Should Attend?
- Individuals who wish to build trust and credibility in various settings
- Professionals who want to deepen their persuasive strategies
- Leaders who seek to advance themselves, their teams, and their organizations by harnessing the power of persuasion
Meet the Faculty Leadership
This program is developed by Zakary Tormala and taught by a team of tenured, strategically focused, cross-disciplinary faculty who are experts in their fields. Together, they bring cutting-edge research, thought leadership, and experiential learning to your program experience.
Zakary Tormala
The Laurence W. Lane Professor of Behavioral Science and Marketing
Still Not Sure?
Get in touch with our learning advisors today or continue exploring available programs.